Audit & Monitoring

Digital advertising audit and monitoring services helps ensure your advertising operators (in house specialists or agency supports) are effectively delivering results that are aligned with your business, brand and marketing strategies. 

Digital Advertising Audit

Make the most of your digital advertising spend

The digital advertising audit is a one-time review of current advertising account setup, campaign setup and recent advertising performance. The intent of the audit will be customized to your specific needs, but typically the assessment goals would include:

• Effectiveness Assessment: we look at performance trends over time and benchmark against industry averages. With an understanding of what is “good” performance, we look for opportunities that could improve the desired performance (such as clickthrough or conversions)
• Technical Concerns: this is a review of the set up of the account, conversion goals and campaign settings to ensure your set up aligns with current best practices.
• Efficiency Optimization: there are many account and campaign settings that can help achieve more efficiency. This optimization ensures we look for areas that can save you money and reduce average campaign costs.
• Risk Assessment: this assessment looks for areas of potential exposure and risk. It could include process review to support improved risk mitigation or a targeting and setup review to reduce exposure to an irrelevant or unfriendly audience. This is particularly important when dealing with potentially sensitive advertising topics.

The advertising audit typically looks at ads across platforms like Google Ads, Facebook Ads, X Ads, and other popular social and digital advertising platforms. Contact us to see if your business is a good fit.

Starting at $4500

Advertising Monitoring

Assurance that your strategy is effectively executed with digital ads

The digital advertising monitoring service is an ongoing support service that helps bridge the gap between digital advertising operators and your marketing or business strategy. With a technical background and a strong understanding of marketing strategy, this service helps ensure your digital campaigns are effectively showcasing your brand and product in alignment with your strategy. Monitoring includes:

• Audience Monitoring: Ongoing review of targeting performance, including keywords, remarketing, interests and lookalike audiences. Audience performance helps us understand if our ads are being seen by the most relevant audience.
• Risk Assessment Monitoring: This would include assessing potential risk exposure due to the wrong audiences seeing your ads, or if the ads are being shown alongside sensitive content.
• Ad Content Monitoring to ensure your brand message is most effectively being communicated via the digital advertising media.
• Invalid Audience Monitoring to review potential exposure to spam or bot traffic, and recommendation for mitigation strategies.

Ongoing advertising monitoring gives marketing leaders the assurance that their digital specialists or agencies are delivering the ideal performance to support the overall brand and marketing strategies. 

This service is best for businesses that spend $10k+ per month on platforms like Google Ads, Facebook Ads, X Ads and other popular digital and social advertising platforms. Contact us to see if your business is a good fit.

Starting at $1150 per month

CASE STUDY: Learn how an advertising audit resulted in $50,000 in annual advertising savings, and a 50% increase in conversions. Download Case Study.