Marketing Analytics

Our suite of marketing analytics services helps ensure you are focused on the KPIs that will make the most impact on your business. We help identify what to measure, how to measure it, and set you up for ongoing success.

Analytics Program

This is a packaged digital analytics "reset" program that brings clarity to your digital marketing performance and confidence in your metrics and dimensions. The program:

• Addresses any concerns with the technical set up of your GA4 and advertising platforms to ensure we are accurately tracking metrics and dimensions, 
• Builds a measurement plan that aligns digital reporting to your marketing goals
• Sets up report and dashboard templates to enable ongoing data-driven decisions, and
• Trains you and your team on how to read and interpret digital reports in order to support ongoing success.

Measurement Plan

The measurement plan is a document that translates your business strategy and activities into appropriate metrics (what we measure) and dimensions (how the metrics are broken down). This custom framework is developed to ensure ongoing measurement of what matters most to your business.

Measurement Systems

We build out a reporting system including dashboards and ongoing reports to ensure you have the data you need to drive growth within your organization. With the measurement plan defined, it can be very straightforward to build out the needed dimensions and metrics that will drive your ongoing analysis.

Ongoing Support

We can provide ongoing support, analysis and optimization of your reporting systems. This could include regular data analysis, report build out, or improvements to your tagging and reporting. As a certified Funnel.io partner, and Google Analytics, Google Tag Manager, and Google Looker Studio partner, we have the skills to support your marketing measurement.